We all have heard and seen the hype and rumour surrounding the flagship launches. Compaines call it the 'revolution' which is nothing but an evolution and 'The next big thing', which happens to be 'Just the next thing'. Falling for all this, you brought yourself a flagship recently and are convinced that you got 'The Flaghip of the year' and made the wisest choise?. Think twice!(those of you watching the internet closely will know what i am taking about ). Because the very defenition of 'Flagship' seems to have been slightly redefined. It is no more just the very high end specs and all the bells and whistles, but a factor that we never expect it be associated with -'PRICE'.
A company called OnePlus seems to be taking this aspect head on with the moto 'NeverSettle'. OnePlus is a start-up company and producer of smartphones from China founded on December 17, 2013 headquartered in Hong Kong and Shenzen. Now you might think how on earth can a company with no notable history just make a phone that can stand against the SAMSUNG, HTC, APPPLE , SONY etc. But they have done it with the OnePlus One. With killer specs and more importantly a pricing of $299 that makes the deal so tempting.
The phone has a 5.5 inch 1080p screen with a pixel density of about 401ppi. Most smartphones
you see these days have plastic chassis. But
OnePlus went with a material that we haven't seen very much of in
smartphones, magnesium .The phone like most recent high-end phones, is powered by Qualcomm's blazing-fast Snapdragon 801 coupled with 3GB of RAM and Adreno 330GPU. In terms of storage, we see a new strategy here with the One.
OnePlus is skipping the 32 GB option, jumping straight to 64 GB for just
$50 more than the 16 GB model. Considering Apple charges an extra $100
to jump from a 16 GB iPhone to a 32 GB one, $50 for an extra 48 GB is
looking like a pretty sweet deal. The rear of the camera has 13Mp shooter with dual LED flash which can even record 4K and 720p slow motion videos @120fps .The front has a 5MP shooter for all your selfies. In the software department , One dosen't dissappint at all. Running on the latest 4.4 kitkat the One ships with the mod community's favorite custom version, Cyanogenmod.
CM builds that you download for rooted phones typically feature the
stock Android UI (or something very close to it), but the special
version of CM (11s) that runs on the One has its own unique appearance.
Like all versions of Cyanogenmod though, the beauty is in how
customizable it all is. The OnePlus One lets you choose between using onscreen or capacitive
(below screen) navigation keys. If you go with capacitive keys, then
you'll always be able to use 100 percent of the screen for your apps and
content. If you go with onscreen navigation, then you end up
sacrificing a little real estate. Apart from all this ,One also packs in Tap-on display ,Wake with voice and NFC features. The phone gets its juice from a 3,100 mAh battery which OnePlus is advertising "over a day's worth of battery life". Out of the box, the One will come in both "silk white" and "sandstone
black" colors. Right now it looks like the white model is tied to the
cheaper 16 GB version, while the black to the $50 more
expensive 64 GB One.
With this launch ,OnePlus has hit the one spot where its competitors are weak and lacking and 'Smashed' the flagship by their never moto 'NeverSettle'. What do you think?. Please feel free to share your thoughts in the comments section below.