The Moto for Everyone
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| The moto for everyone ? |
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Companies all over the world focus and put all their revenue and energy into their flagship forgetting the mass market.What the people in this mass market usually get is underpowered and overpriced 'not so smart phones'. Most flagship launches are surrounded with a lot of hype and rumours. Rarely does a company hit the 'ultimate success' spot after the launch .The reasons for failure usually are lack of features,design and many other factors. But the most prominient of all these aspects is pricing. Indian companies like Micromax,Karbonn were leaders in launching phones targetting this mass market. Motorola entered this territory late and launched the Moto G which was a phenomenal success. Now with the lauch of the Moto E, the company is set destroy the 'Feature Phone'.With a launch price of 6999INR, Moto E is a small phone with great features. Lets see if this small phone can take on this challenge .
Design,the one aspect that determines success of a phone even if has the power to move mountains has never been so important than in the current scenario.Well in that matter, Moto E is defenitely ahead. With the same DNA from its brothers (the Moto X and G ), comfort and solid is what you feel when you hold the device in your hand for the first time.The front 4.3QHD 540 x 960 rez diplay even though very reflective ,is something never seen in this price bracket.The display offers very good colours and viewing angles,
making it ideal for gaming or catching up on a movie while travelling.
The panel is not so good under direct sunlight however as it tends to
wash out and the grid of touch spots is clearly visible. You even get a
water resistant coating for the entire body and Corning’s Gorilla Glass
3.You can swap out the back panel on your phone for other colours, should
you choose to customise it. The cover is a bit of a pain to remove
though. Underneath, you’ll find the two SIM slots and microSD card slot.
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| image courtesy of tech2 |
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Powered by a Qualcomm Snapdragon 200 dual-core SoC onboard and the 1GB of RAM ,the device is very snappy. From the time it takes for app launches to the transition animations, everything feels very fluid .Though there is a light noticelable lag when multitasking between heavy apps but the overall flow and feel is just Snappy. Much of this fluidity is because of the improved memory management in Kitkat.
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| Available free max free RAM |
The Moto E features 4GB of onboard storage, out of which 2.21GB is
usable.Unlike the MotoG, motorola decided to add memory card support and supports upto a 32 giggs card. Once you insert it, the phone prompts you if you wish
to move all the videos and photos over to the SD card. You can manually
move installed apps over as well The loudspeaker is surprisingly loud for a mono speaker and offers pretty good clarity too.
And now lets talk about the camera that I feel is the only piece of the puzzle that Motorola got wrong. On paper ,the phone has a rear 5MP shooter. With HDR one would expect much from the E. But things turn out to be on the negative side as the camera lacks autofocus .The pictures lack detail, and can be only used only for social networking and other stuff on the web. If you want a phone with average camera, STAY AWAY!.As long as you’re not too close to the subject, the pictures are passable and more than adequate for social media sharing.The photos look horrible on the view finder but after you have taken the shot, some agressive software processing gives mixed results. Sometimes the shots turn out to be good and sometimes not so.Video recording maxes out at 480p with similar performance.
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| Shot taken in bright day light |
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| Notice the sever lack of details near the trees and blurred effect near the car |
The 1980mAh battery will easily give you a full day’s worth of usage.
This is with a mix of calls, music, gaming and surfing the web over
Wi-Fi. The standby time is pretty good.
Just like the G,the Moto E is poised for great success in the current market. Motorolar clearly has understood the mass market.And if not for one reason ,the phone would be a phenomenal success. With promised software updates, its clear that Motorola is working towards that and the Moto -E is the moto for everyone.
Motorola clearly blurred the lines between a feature
phone and a smart phone by pricing a smart phone for a feature phone's
price.
